MessageGears’ Analytics Suite Powers Email Deliverability Excellence

MessageGears’ Analytics Suite Powers Email Deliverability Excellence

The primary goal of all email marketers is to drive customer engagement and retention, while constantly improving ROI. From content to IP/domain management and analytics, there are countless factors that go into implementing a successful email marketing campaign. However, when getting to the core of optimizing email campaigns and deliverability, it comes down to how you’re using data. Having access to all your data in an organized manner is one the most valuable resources email marketers can have.

Within the MessageGears cross-channel ESP platform, we offer one of the most powerful data analytics tools available in the ESP industry. It provides in-depth aggregate data on the entire lifespan of a specific campaign or job, down to the domain level (Gmail, Hotmail, etc.). Our analytics features not only help marketers easily digest and understand their email metrics, but also how they can improve their email efforts.

The MessageGears analytics toolset is composed of three levels of data — the account level, the campaign level, and the job level with performance by domain. Each level provides valuable data and trends to help identify potential issues and patterns with your sends.

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4 Signs Your Audience Doesn’t Care About Your Marketing Emails

4 Signs Your Audience Doesn’t Care About Your Marketing Emails

“It’s Thursday. We send our main marketing emails on Thursdays. So it has been on every Thursday of every week since the dawn of time. And so shall it be unto infinity. Doesn’t matter if readers care.”

Sound familiar?

For many companies, sending out regularly scheduled marketing emails has become an indispensable part of their digital marketing strategy.

And for good reason.

Email marketing has been consistently outperforming the ROI of most other digital marketing channels for decades, and current trends indicate that it will continue to do so for the foreseeable future.

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Leveraging Email In The Customer Journey

Leveraging Email in the Customer Journey

To be successful in today’s marketplace, marketers need to understand and adapt to their customer journey. Customers are likely just one device away, and yet their path down the sales funnel is neither linear nor direct. They experience cues and communications on multiple devices and channels and respond in an equally diverse manner.

Despite this hurdle, marketers have a wealth of data and tools available to inform their strategy, and email marketing is one of the most powerful. Here are four ways marketers can leverage email to inform and drive their customer’s journey.

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Why Marketers Need The Holiday Spirit

Why Marketers Need The Holiday Spirit

“It’s the most wonderful time of the year,” says the popular Christmas song, and that goes double for business. The holiday season is filled with events and traditions that require gifts, products, and services that give the economy a healthy boost just in time for the new year.

Email marketing plays a critical role in holiday sales. The masses’ preferred communication method is email and it has the highest return on investment for marketing dollars. More than 70% of people say they have made a purchase due to a promotional email, and 92% of customers say they like to receive updates or promotions from businesses they frequent.

Still, in the rush to capitalize on the season, you may be missing key elements that drive customers to engage with your brand. Here are three rules email marketers can learn from the Spirit of Christmas to make their holiday season merry and bright.

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