Why Testing 500+ Email Variations Is Easier Than You Think

Why Testing 500+ Email Variations Is Easier than You Think

As email marketers, we understand the importance of email testing and QA. While sometimes tedious, the extra step of testing how your email renders can save your reputation and your bottom line.

But when you’re creating highly personalized email campaigns with lots of custom data, the testing phase can seem daunting. Couple that with the hundreds of different email clients and devices a subscriber could be using, and you’ve got quite a list of variations.

Guess what, though … Testing 500+ versions of an email may not be as difficult as you think. With the right tools in place, you can knock out that QA step with ease.

Read More
Webinar Recap: Rethinking ESP RFPs

Webinar Recap: Rethinking ESP RFPs

For Super Senders looking to switch ESPs, the RFP — executed well — is a valuable tool for maintaining an efficient and objective process with a result that greatly improves a company’s cross-channel messaging operation. But our new research suggests that many marketers are making crucial mistakes that are undercutting the effectiveness of their RFP process. And that’s leading to negative misconceptions about ESPs and decisions that cause immense frustration for the marketing and I.T. teams.

In our recent webinar, MessageGears CEO Roger Barnette and Marketing Democracy President Chris Marriott discussed the research, and offered expert advice from both the ESP and consultant perspective on how you can make your next RFP more efficient and successful.

Read More
MessageGears Research: Marketers Think All ESPs Are The Same

MessageGears Research: Marketers Think All ESPs are the Same

Think back to your latest RFP process when your company was picking a new email service provider. Why did you make the selection you did? Ideally, it was because this particular vendor described in detail why they were the best fit for your particular needs, and how they could help you meet your specific email-related goals.

But, quite often, that’s not the case. At the end of a long, exhausting RFP process, a company might choose an ESP for a variety of reasons. Maybe their sales team had a key connection at your company. Perhaps they had the broadest set of features, or you had an existing relationship via other tools. Or maybe they merely offered the lowest price, and the higher-ups said that was the bottom line.

Read More
The Hidden Costs Of Building An In-House ESP

The Hidden Costs of Building an In-House ESP

When sending enterprise email at a large scale, a common obstacle that many B2C martech / marketing operations groups face is the struggle of moving and using their data. We’ve spoken about this topic in the past, and we’ve written about it too — but that’s because there are so many hurdles caused by the data movement necessary with a traditional marketing cloud ESP. Whether it’s setting up nightly copy and replication jobs to send your customer data to your marketing cloud ESP, fitting your data to their stringent data model, handling PII data security, or finding a way to bring your email data back down to your environment, using traditional ESPs at a massive scale can cause headaches for most marketing ops groups.

Read More
Webinar Recap: Two Teams Are Better Than One

Webinar Recap: Two Teams are Better Than One

For many marketers, their conversations with I.T. are mostly limited to times when they have a problem or need something, and they’re hoping I.T. has a solution. That can lead to a largely transactional relationship, where the two are separate teams that only come together when they have no choice, and only for as long as necessary.

That can lead to a lack of understanding — on both sides — of the crucial role the other team plays with respect to the success of the business, and to growing mistrust. The Marketing team thinks I.T. is being too iron-fisted about security and standing in the way of them drumming up new business. At the same time, I.T. thinks Marketing has no appreciation for the risks associated with data exposure, and that it’s I.T.’s responsibility to be the guardians.

Read More
Email Marketing Discussion Series With BrightWave

Email Marketing Discussion Series with BrightWave

No matter how long you’ve been in the industry, successful email marketers know there’s always something new to learn. The evolving nature of email is part of what keeps #emailgeeks coming back, keeping up with new technology and trying to use it to deliver the sorts of messages that excite your subscribers.

Because it’s always changing, sharing knowledge and hearing from others is essential if you want to keep up with where the industry is headed. That’s a big part of what we want to help with, spreading our experience and helping others be better at what they do.

Read More
Webinar Recap: Audience-Focused Storytelling Breeds Email Success

Webinar Recap: Audience-Focused Storytelling Breeds Email Success

Think about the marketing campaigns that have made the biggest impact on you. The ones that stick with you, and you remember months — even years — later.

Odds are they weren’t straightforward product pitches or sales announcements. They had elements of stories and characters that helped you relate to the brand, and feel something meaningful. They incorporated compelling narratives with images that transported you to a different place. Instead of the brand being the star of the campaign, the star of the campaign was — ultimately — you. And what you could accomplish with their product or service.

Read More
Webinar Recap: How Legacy ESPs Have Failed Enterprise Marketers

Webinar Recap: How Legacy ESPs Have Failed Enterprise Marketers

It was because of you, the enterprise marketer, that we were inspired to push forward with our recent webinar, “How Legacy ESPs Have Failed Enterprise Marketers.” We’ve heard so many stories on the phone and the road over the past several years, talking to marketers who are endlessly frustrated as they find that not only does their ESP seem not to be built around how they need to reach their customers, but that they’re essentially stuck with that albatross around their neck. It’s too hard to change, and there’s no way they’ll get the buy-in they need from the key stakeholders to migrate to a new solution. And, furthermore, even if they did, everybody thinks they’re all the same anyway, so what would really change?

We know these frustrations well. It’s why we felt like it needed to be said that ESPs haven’t been as innovative or flexible as they should be, and that enterprise marketers — along with their often-beleaguered I.T. teams — have borne the brunt of that. If you didn’t get a chance to tune into the webinar, here’s a quick recap of the main topics we touched on:

Read More
Email Lessons To Take Into The New Year

Email Lessons to Take Into the New Year

As you look forward to taking your email marketing program to the next level in 2018, it’s also important to take stock of how the industry evolved in 2017 if you don’t want to get stuck with high expectations and an outdated strategy. If you don’t learn the lessons of last year, you’ll repeat the same mistakes others already learned from.

Like with all things marketing, nothing in email stays static. The industry is always evolving to incorporate new technology and customer preferences. Before rushing into your first 2018 campaigns, evaluate what might be different from a year ago. That will help you anticipate where your customers will expect you to excel. Because your email marketing standards need to be at least as high as theirs.

Read More
Email Needs To Be Better

Email Needs to be Better

For retail marketers, the holidays are a time of intense pressure and scrutiny. Most retailers see their revenue numbers soar during the holiday season. And online and interactive channels are increasingly driving those numbers. Marketing teams have carefully planned and coordinated for months to ensure customers get maximum value and a better experience.

Read More

Product Demo

Live Webinar

Our product demo gives an overview of our cross-channel messaging platform, built to exceed the stringent data and personalization standards of Super Senders.

Subscribe for email

advice and insights.

Always stay up-to-date on the
ever-changing world of email marketing

By continuing to use this website you are giving consent to cookies being used. 

For information on how we are using cookies, visit our Privacy and Cookie Policy.

This website uses cookies.