MARCH 31 UPDATE
As we enter another week where the world is mostly under shelter-in-place orders due to COVID-19, we’re continuing to monitor delivery and engagement rates for email marketing sends. We wanted to know:
- How are brands communicating with users during the crisis?
- Are users more likely to interact with mailings now that many are sheltering in place?
- Are users more likely to unsubscribe from mailings?
Email continues to be a critical tool for enterprise brands during these uncertain times. For most industries, consumers are clicking and buying, and even in sectors like travel and hospitality where marketing has essentially been paused, email will be one of the most important channels in getting things ramped back up.