One common perception of email messaging is that it mostly consists of marketing campaigns — sending personalized emails to a large group of people at once, and sending a consistent message. However, in reality, the majority of all email sent by brands consists of transactional messages, or messages sent in response to a customer interaction with a company. Although there are many types of transactional emails, a few examples include:
- Password Resets
- Payment Reminders
- Purchase Receipts
Among many others. And it’s no surprise that these messages make up the majority — open rates for these messages are over twice as high, and these emails are clicked six times more than typical marketing messages.