The Importance Of Real-time Data For Transactional Email

The importance of real-time data for transactional email

One common perception of email messaging is that it mostly consists of marketing campaigns — sending personalized emails to a large group of people at once, and sending a consistent message. However, in reality, the majority of all email sent by brands consists of transactional messages, or messages sent in response to a customer interaction with a company. Although there are many types of transactional emails, a few examples include:

  • Password Resets
  • Payment Reminders
  • Purchase Receipts

Among many others. And it’s no surprise that these messages make up the majority — open rates for these messages are over twice as high, and these emails are clicked six times more than typical marketing messages.

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MessageGears Launches Industry-Leading Drag-and-Drop UI

MessageGears Launches Industry-Leading Drag-and-Drop UI

The result of years of planning and detailed work, MessageGears’ new drag-and-drop UI is the most powerful and user friendly platform on the market today.

For the marketer, it’s going to change the way they look at building both audiences and email campaigns, making the process more intuitive and visual. But it’s not just marketers who benefit from the enhanced technology. For the tech-savvy marketer or IT developer, it’s easier to climb under the hood and understand the inner workings of what’s going on with every email, as well has have the fine grain control you need.

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How To Add RSS Feeds In Email Templates

How to Add RSS Feeds in Email Templates

Introduction With MessageGears Accelerator, injecting data into your Templates is a snap. No custom integration logic is required for most sources. Whether you are using your internal Data-Warehouse or a simple URL, your Templates will access the data in the…

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