Webinar Recap: The Marketing Cloud Mirage

Webinar Recap: The Marketing Cloud Mirage

The legacy marketing cloud solutions haven’t served enterprise email marketers well for years. And the evolution of technology will continue to speed the pace away from the days when large organizations could hope to get by with minimal personalization via their marketing messages. Today, consumer expectations for the content they receive from brands have never been higher. In the current marketplace — and even more so in the future marketplace — it’s essential that the world’s most demanding marketers raise their standards for what they can accomplish by connecting with customers via email. So many brands aren’t, and consumers know it. You have an opportunity to make an impact with your messaging.

It’s from this perspective that we shared our latest webinar, “The Marketing Cloud Mirage: How Data Syncing Undermines Your Email Efforts.” We’ve seen these problems that enterprise marketers face from every angle. We talk to them every day about their frustrations. We exist to solve this problem.

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AOL/Yahoo Consolidation Will Impact Email Senders

AOL/Yahoo Consolidation Will Impact Email Senders

If you recall way back in 2015, Verizon acquired AOL and then Yahoo in 2017. Following these acquisitions, Yahoo and AOL were merged under Oath Inc., a subsidiary of Verizon Communications.

Little information has been made publicly available regarding the consolidation of AOL and Yahoo’s email infrastructure, but we do know AOL’s MX (mail exchange) servers will be migrated over to Yahoo’s infrastructure as soon as next month.

As many senders experienced issues (and still are experiencing issues) with Microsoft’s consolidation of Office 365 and Hotmail platforms, we may see something similar with Yahoo/AOL.

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Time Warner/Charter Discontinues Feedback Loop Service

Time Warner/Charter Discontinues Feedback Loop Service

Time Warner Cable/Roadrunner was acquired by Charter Communications in May 2016. Since the acquisition, there have been plans to discontinue their feedback loop service — one of the many FBLs hosted by ReturnPath.

On Oct. 19, they officially discontinued their FBL service, which essentially allows senders to receive and process complaint data from their affiliated domains.  

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