For enterprise B2C marketers, email is among the most effective tools for reaching out to and connecting with customers. But it’s also a medium that’s challenging to leverage effectively, particularly when nearly everyone uses it — the competition for inbox space is fierce, and there’s no sign that people’s attention spans are getting longer. We understand the difficulties enterprise marketers face when it comes to maximizing their email ROI, but we wanted to dig deeper and see exactly where their priorities lie.
That was the motivation behind our recent survey, where we asked enterprise marketers to talk about their biggest challenges, top priorities, and their evaluation of how well they’re meeting their email marketing goals. It’s helpful to hear stories and talk in the field while discussing issues with clients, but this was an opportunity to look at a wide cross-section of enterprise marketers to take the temperature of the email industry, and what’s creating the biggest obstacles to success for marketing teams.