Recently, we published an update to the research we had conducted concerning the marketing messaging trends among the world’s Super Senders as the world came to grips with COVID-19. Now, after a month of continued self-isolation and quarantine in many places around the world, we wanted to take another look at the larger trends of email sending and interaction to see how marketers were reacting to the prolonged fight against the virus. Key questions for this analysis were:
- What are the volume trends for email over 2020? Can we observe some sort of stability or continuing trend?
- What kinds of mailings are being sent? Do we see a shift in marketing campaigns vs. triggered messages?
- How are recipients interacting with mailings? Now that many people are staying at home for much of the day, will that affect interaction?
To perform the analysis, we reviewed billions of delivered emails since the beginning of the year. All times displayed are in Eastern time for ease of visualization, and all volumes are relative.