The Importance Of Real-time Data For Transactional Email

The importance of real-time data for transactional email

One common perception of email messaging is that it mostly consists of marketing campaigns — sending personalized emails to a large group of people at once, and sending a consistent message. However, in reality, the majority of all email sent by brands consists of transactional messages, or messages sent in response to a customer interaction with a company. Although there are many types of transactional emails, a few examples include:

  • Password Resets
  • Payment Reminders
  • Purchase Receipts

Among many others. And it’s no surprise that these messages make up the majority — open rates for these messages are over twice as high, and these emails are clicked six times more than typical marketing messages.

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MessageGears Launches Industry-Leading Drag-and-Drop UI

MessageGears Launches Industry-Leading Drag-and-Drop UI

The result of years of planning and detailed work, MessageGears’ new drag-and-drop UI is the most powerful and user friendly platform on the market today.

For the marketer, it’s going to change the way they look at building both audiences and email campaigns, making the process more intuitive and visual. But it’s not just marketers who benefit from the enhanced technology. For the tech-savvy marketer or IT developer, it’s easier to climb under the hood and understand the inner workings of what’s going on with every email, as well has have the fine grain control you need.

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MessageGears’ Analytics Suite Powers Email Deliverability Excellence

MessageGears’ Analytics Suite Powers Email Deliverability Excellence

The primary goal of all email marketers is to drive customer engagement and retention, while constantly improving ROI. From content to IP/domain management and analytics, there are countless factors that go into implementing a successful email marketing campaign. However, when getting to the core of optimizing email campaigns and deliverability, it comes down to how you’re using data. Having access to all your data in an organized manner is one the most valuable resources email marketers can have.

Within the MessageGears cross-channel ESP platform, we offer one of the most powerful data analytics tools available in the ESP industry. It provides in-depth aggregate data on the entire lifespan of a specific campaign or job, down to the domain level (Gmail, Hotmail, etc.). Our analytics features not only help marketers easily digest and understand their email metrics, but also how they can improve their email efforts.

The MessageGears analytics toolset is composed of three levels of data — the account level, the campaign level, and the job level with performance by domain. Each level provides valuable data and trends to help identify potential issues and patterns with your sends.

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ESP KMS Encryption: The Answer For The Most Sensitive PII

ESP KMS Encryption: The Answer for the Most Sensitive PII

For marketing/communications teams at businesses with especially sensitive customer data and sophisticated encryption needs — financial and healthcare organizations, for instance, or any company with leadership that makes enterprise data security and enterprise data protection a top priority — the attitude toward email marketing often approaches ambivalence.

Because they can’t risk sending any personally identifiable information (PII) up to the cloud, where it’s outside their control and vulnerable to a security breach, they believe they can’t send personalized messaging campaigns. After all, if they can’t afford to allow the data to leave from behind the security of their firewall, how can they do anything more sophisticated with their ESP than spray and pray?

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Bulk Sending: 99% More Efficient Than Transactional Emails?

Bulk Sending: 99% More Efficient than Transactional Emails?

For enterprises that send email at a large scale, Marketing Ops is faced with a difficult question: How do you ensure that the millions of emails that need to be sent every day get out quickly and reliably? This problem is compounded by the facts that large amounts of data are required to produce millions of emails, and the data is frequently divided among multiple databases across the enterprise (purchase history, customer profile, client support, etc.). For these organizations, it’s imperative to respond to real-time changes in data (such as recent purchases or interactions), and corporate firewalls often determine that marketing data needs to stay on premises.

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How To Add RSS Feeds In Email Templates

How to Add RSS Feeds in Email Templates

Introduction With MessageGears Accelerator, injecting data into your Templates is a snap. No custom integration logic is required for most sources. Whether you are using your internal Data-Warehouse or a simple URL, your Templates will access the data in the…

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