Webinar Recap: Segment And Activate Your 360 Customer Data

Webinar Recap: Segment and Activate Your 360 Customer Data

When you’re trying to send personalized messaging campaigns across various channels, testing to ensure success is one of your biggest challenges. But it’s also essential so you know you’re not flying blind, and the only way to get it right is to have the correct combination of tools at your disposal.

In our latest webinar, we joined with our partners at Havas Helia to explain how MessageGears Segment combines with their SmartDesign approach to empower marketers to do more with the customer data they’ve collected, and why it’s so difficult to do for many marketers.

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4 Reasons MessageGears Can Do Live POCs

4 Reasons MessageGears Can Do live POCs

When Super Senders explore switching to a new ESP, they inevitably hear pitches where an ESP’s sales rep makes numerous claims about how easy they’ll be to work with, and how everything they want to do is possible on this new platform. They’ll see slide decks and videos and maybe even some hands-on demonstrations of the product so they can get a feel for the user interface.

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Using MessageGears Engage To Join Dissimilar Data Sources For Real-Time Personalization

Using MessageGears Engage to Join Dissimilar Data Sources for Real-Time Personalization

When designing Engage, we wanted to ensure that users could have simple and straightforward API access to data no matter their data or access pattern. Although we’ve previously written on how Engage’s easy access to data can let marketing teams power communications in real time, I think it’s worth exploring the different ways users can interact and access their Engage data and review a few use cases for developers or technical marketers to use data in real time.

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MessageGears Segment Expands With Support For Facebook Custom Audiences And Google Customer Match

MessageGears Segment Expands with support for Facebook custom audiences and Google Customer Match

Although the industry puts a big effort on making the most of the moments that matter, ultimately marketers need to communicate with their customers in the way that their customers think of them. This means a constant two-way relationship between brand and consumer — not just sending messages (although cross-channel messaging is increasingly important), but staying top of mind in all channels, both active and passive. That’s why MessageGears has introduced support for Facebook Custom Audiences and Google Customer Match as destinations within its Segment product.

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Data Is The Key To Why MessageGears Costs Less

Data is the Key to Why MessageGears Costs Less

For most marketers, the idea that your email service provider holds the data that you’re using to build campaigns is simply a fact of life. It’s just the way it is. Because they need your customer data to be in their cloud in order for you to use it, of course you have to send it up to them — and pay for that storage. It may not be ideal, and it causes numerous problems — from data lag to an inability to easily add new fields to a lack of data security — but it’s just something you’ve got to deal with as a marketer.

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MessageGears Enhances Direct Connection To Data By Interfacing With Google BigQuery API

MessageGears Enhances Direct Connection to data by interfacing with Google BigQuery API

The MessageGears marketing console is an enterprise Java application that connects directly to Customer data sources to allow our users to segment users and personalize messages. Traditionally, we have leveraged JDBC (Java Database Connectivity) drivers to standardize connectivity to dozens of traditional and modern databases, which work well across nearly any standard data source and give us the flexibility to connect to dozens of customer data stores.

Today, however, MessageGears now fully integrates with the Google BigQuery API to support faster and more efficient data transfer to power our Segment, Message, and Engage products.

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MessageGears Segment Changes The Way You Segment And Target Audiences

MessageGears Segment Changes the Way You Segment and Target Audiences

MessageGears has always led the market in the ability to plug in to our users’ data and allow rich audience creation for message sending. It’s the reason we exist — enterprise organizations need live access to their data in order to keep up with consumer demands for messaging personalization, and the leading crop of remote cloud ESPs doesn’t provide them with that.

However, many users want to go even further — starting with a large data pool of their recipients and having the capability to finely segment them into recipient groups and orchestrate the communication of these users to different channels and experiences. It’s not enough for many ambitious marketing teams to be able to merely access their data. They want to be able to do more with that data, to segment it in whatever way they want, in order to fine-tune the personalization level of their campaigns, targeting the right people with the messages that are most relevant, based upon what they know about those people.

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What Makes Engage Different

What Makes Engage Different

I previously wrote about how we recently rolled out MessageGears Engage, our brand new product that offers secure and scalable access to customer contextual data (or any other internal data) in an easily consumable format. This enables personalization in real time, empowering marketers to deliver an unprecedented level of brand engagement and up-to-date content.

That marketer-focused overview gave a good high-level look at the product, but I’d like to take a deeper dive into the struggles that modern enterprises face, and how Engage can be an incredibly useful tool to help organizations overcome data hurdles.

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Engage Unleashes The Power Of Your Customer Data

Engage Unleashes the Power of Your Customer Data

To get marketing personalization right, it’s essential that you have access to information about the consumer. The brand’s knowledge about the consumer informs to a great extent the messages they send, and determines how relevant those messages can be. For most senders, though, information access stops at the point when they hit Send, so the messages have no way to keep up with what’s often rapidly changing data. Because most companies are using old data, the problem only gets worse. There are tools that try to solve this problem, helping marketers personalize messages at the time a consumer engages with them, extending the how long they can be relevant.

The problem we consistently see across large enterprises that want to send relevant messaging is that the data that is available is not always the data they can use in their messages. Time and again, I.T. resources do their best to make data as usable as possible, but oftentimes the real world doesn’t allow for easy and “real” use of that data.

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MessageGears announces $12M to eliminate data friction for enterprise marketers

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