Litmus Live Contest: “Show Us Your Dream Campaign”

Litmus Live Contest: “Show Us Your Dream Campaign”

If you’re an #emailgeek, odds are good there’s a dream campaign you have rattling around in your head. It’s an idea you’ve probably had for awhile, but you just haven’t quite figured out how to execute it — Maybe you don’t have access to the tools you’d need, or you haven’t sold your team on it just yet. But one day, you hope to put it into action.

We wanted to hear those stories, so we put out a call to hear about your dream email campaigns, with a promise that our favorite would win a free ticket to the Litmus Live conference in San Francisco next month. We received many terrific, passionate entries from marketers who love the power of email, and have big ideas about what they can accomplish with it.

Read More
Why Are You An #emailgeek?

Why are you an #emailgeek?

There are all sorts of reasons so many marketers call themselves email geeks. From the expansive opportunities for creativity to the psychology of customers’ reactions to campaigns and the potential for AI and machine learning to personalize content, email has tremendous potential for igniting the passion of a wide range of marketing professionals. And how many industries have so many people who find the work that stimulating?

We wanted to tap into that passion a bit recently when we were preparing a contest to give away a ticket to next month’s Litmus Live event in Boston. So we asked the email marketing community to tell us why they consider themselves email geeks. What, specifically, is it that draws you into this industry? What gets you excited about doing your job every day? And our favorite answer would get into Litmus Live for free.

Read More
The Operationally Efficient Email Marketer

The Operationally Efficient Email Marketer

Technology and big data have been changing email marketing for many years now, in many cases for the better. But, in some cases, the technological revolution is making the email marketer’s job harder, less efficient, and taking them away from the work that attracted many of them to the industry to begin with.

Our upcoming webinar — in concert with the Email Experience Council — will address these changes and offer advice for the email marketer who’s struggling to adjust to the new reality. We’ll look at this phenomenon through the lens of research we recently completed, asking email marketing pros from across the country to discuss their opinions on the state of the industry, how efficient their teams are, and how they see their jobs changing.

Read More
What Does Email Look Like In A Voice-Activated World?

What Does Email Look Like in a Voice-Activated World?

It’s not always easy to see where marketing is headed in the future, whether that’s one, five, or 20 years down the road. Experts produce a lot of content and clicks by making all sorts of predictions about what’s coming next, but even the experts are just making their own best guess based upon what they see around them. In this one case, though, we don’t have to do much speculation or guessing. The future is living in many of our kitchens, living rooms and bedrooms right now, and it’s voice.

Read More
Webinar Recap: How Legacy ESPs Have Failed Enterprise Marketers

Webinar Recap: How Legacy ESPs Have Failed Enterprise Marketers

It was because of you, the enterprise marketer, that we were inspired to push forward with our recent webinar, “How Legacy ESPs Have Failed Enterprise Marketers.” We’ve heard so many stories on the phone and the road over the past several years, talking to marketers who are endlessly frustrated as they find that not only does their ESP seem not to be built around how they need to reach their customers, but that they’re essentially stuck with that albatross around their neck. It’s too hard to change, and there’s no way they’ll get the buy-in they need from the key stakeholders to migrate to a new solution. And, furthermore, even if they did, everybody thinks they’re all the same anyway, so what would really change?

We know these frustrations well. It’s why we felt like it needed to be said that ESPs haven’t been as innovative or flexible as they should be, and that enterprise marketers — along with their often-beleaguered I.T. teams — have borne the brunt of that. If you didn’t get a chance to tune into the webinar, here’s a quick recap of the main topics we touched on:

Read More
Email Lessons To Take Into The New Year

Email Lessons to Take Into the New Year

As you look forward to taking your email marketing program to the next level in 2018, it’s also important to take stock of how the industry evolved in 2017 if you don’t want to get stuck with high expectations and an outdated strategy. If you don’t learn the lessons of last year, you’ll repeat the same mistakes others already learned from.

Like with all things marketing, nothing in email stays static. The industry is always evolving to incorporate new technology and customer preferences. Before rushing into your first 2018 campaigns, evaluate what might be different from a year ago. That will help you anticipate where your customers will expect you to excel. Because your email marketing standards need to be at least as high as theirs.

Read More
Raising Our Standards For Email

Raising Our Standards for Email

In recent years, many leading brands have diligently been working on eliminating data silos and ensuring that there’s one source of truth for all of their data. New information pours in by the second. Marketers instantly use that data to create highly personalized experiences on the web and mobile apps in real time. Online retailers work hard to make their website a well-orchestrated, enjoyable experience for customers, often with highly customized elements and personalized recommendations. Everything is immediate. The standards are high. No retailer would accept their website being too slow to respond to customer behavior.

Read More
Email Needs To Be Better

Email Needs to be Better

For retail marketers, the holidays are a time of intense pressure and scrutiny. Most retailers see their revenue numbers soar during the holiday season. And online and interactive channels are increasingly driving those numbers. Marketing teams have carefully planned and coordinated for months to ensure customers get maximum value and a better experience.

Read More
How To Convince A Reluctant Decision Maker To Change ESPs

How to Convince a Reluctant Decision Maker to Change ESPs

It’s a situation many enterprise marketers have encountered in recent years — you have an email service provider (ESP) that isn’t working for your organization’s needs. But the decision maker at your company standing in the way of change is tough to convince. To be fair, changing ESPs is not only hard, but it can be expensive and time-consuming. Campaigns have to migrate over. You have to account for data. Your team has to learn how to use a new tool. It can seem daunting, and the decision maker — whether it’s your CMO, CEO, VP of Marketing, Director of Marketing Operations, or whoever will make the final call — will understandably have a high bar to clear for making such a significant shift for your organization, one that will involve not just Marketing, but Marketing Operations and I.T. as well.

Read More
  • 1
  • 2

By continuing to use this website you are giving consent to cookies being used. 

For information on how we are using cookies, visit our Privacy and Cookie Policy.

This website uses cookies.