Webinar Recap: Audience-Focused Storytelling Breeds Email Success

Webinar Recap: Audience-Focused Storytelling Breeds Email Success

Think about the marketing campaigns that have made the biggest impact on you. The ones that stick with you, and you remember months — even years — later.

Odds are they weren’t straightforward product pitches or sales announcements. They had elements of stories and characters that helped you relate to the brand, and feel something meaningful. They incorporated compelling narratives with images that transported you to a different place. Instead of the brand being the star of the campaign, the star of the campaign was — ultimately — you. And what you could accomplish with their product or service.

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3 Ways To Realize Your Marketing Email’s Untapped Potential

3 Ways to Realize Your Marketing Email’s Untapped Potential

As a digital marketing channel, email is the oldest way to communicate with customers. “You’ve got mail” brought people closer to brands, and marketers have been using this channel the same way for 20 years with almost constant engagement results. Just like in any discussion between two people, we should think of email as a communication medium that evolves. An effective communication is on time, adds value to your recipient, and reaches the inbox when you press Send. In the case of companies, it’s the same, and here are three ways to increase your email performance:
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Four Reasons To Keep Email Marketing On Premises

Four Reasons to Keep Email Marketing On Premises

In enterprise email marketing, the cloud has become nearly ubiquitous. That’s because it’s a huge asset for high-volume senders to get their emails out the door. But are retailers making the best use of the marketing cloud when it comes to managing sensitive customer data? Deciding which customer data to store in the cloud and which data to store on premises is a question every large B2C company has to grapple with.

For high-volume, data-centric companies that are managing large amounts of rapidly changing data, it may make sense to use a Hybrid email marketing model. This allows them to store sensitive customer data in house, behind a company firewall. And they can still making use of the cloud to handle resource-heavy tasks, such as message rendering and delivery. Below are four reasons you may want to use a Hybrid email marketing model to manage your sensitive customer data

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Turn Your Email Content Into Stories To Attract Readers

Turn Your Email Content into Stories to Attract Readers

“Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin, entrepreneur, best-selling author, and speaker

In today’s marketing world, it almost goes without saying that consumers don’t want to hear you beat your chest about how great you are. Especially for B2C marketers, your target audience has endless options for which brands to direct their money and time toward. If you’re going to not only get them to subscribe and open your emails but also buy, you need to connect with them in a meaningful way. You need to deliver content that matters to them. It’s not enough to tell them why you’re great. You need to tell them something great.

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Personalize Email Marketing To Reach Millennials

Personalize Email Marketing to Reach Millennials

With a collective buying power over $200 billion — the most of any generation — Millennials are an essential demographic for retailers to find a way to reach with their messaging. Some marketers seem anxious to downplay email as one of the chief means to do so, but new research from Euclid suggests email is as important a channel as any when it comes to reaching Millennials. It’s not that email isn’t effective; it’s that impersonal email isn’t effective. Email marketers have an opportunity with Millennials, but not if they continue to batch-and-blast with messages that make young people yawn.

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The New And Improved Gmail

The New and Improved Gmail

Google officially announced the redesign of Gmail for the web Wednesday, introducing new enhancements and features. They integrated G-suite so that you can efficiently navigate through Calendar, Tasks, and Keep all in the same window, without having to open multiple tabs.

One of my favorite features is the ability to click on attachments without opening and scrolling through lengthy email threads. Currently that feature is only available in the default view — they provide 3 options: default, comfortable and compact view.

Gmail also added a ‘nudge’ feature that will appear next to the subject line of emails, which reminds you to follow up and reply to any emails that may have been missed. The ’Smart Reply’ feature, which was previously released on Inbox by Gmail and Gmail app on Android/iOS, is now available on Gmail for the web. ‘Snooze’ is another addition that gives users the option to stop notifications from an email for a set amount of time to help reduce potential distractions.

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Why Proofreading Can Make Or Break Your Email Marketing

Why Proofreading Can Make or Break Your Email Marketing

Ever get an email from a brand you loved, and they spelled your name wrong? Or called you by someone else’s name? It kind of hurts, doesn’t it? You know they didn’t put the email through a proofreading process before they sent it. If it’s a brand you don’t even remember signing up to get emails from, you probably laugh and hit Unsubscribe. But if it’s a brand you like and want to hear from, it can be hard for them to undo the damage.

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Emotion Drives Every Successful Email Campaign

Emotion Drives Every Successful Email Campaign

Talk about finding the right subject line or font type all day long. Fuss over the arrangement of content, the size of the box in the header, and whether or not that shade of red in the call-to-action is too bold. All of that can have an impact on click rates and conversions, thus affecting the success of a campaign. In the end, though, what we’re talking about is triggering emotion. Do it consistently — even, sometimes, negatively — and your email marketing is going to see significant results. Fail to do so, and it’s likely you’ll wonder why your email ROI isn’t matching your competitors.

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The 4 Types Of Emails To Convert Abandoned Carts

The 4 Types of Emails to Convert Abandoned Carts

Every online retailer is challenged with converting shopping carts left abandoned by shoppers. In 2016 alone, e-commerce businesses lost $4.6 trillion worth of sales to abandoned carts during the buying process.

These happen for a variety of reasons. In some cases, an obstacle was thrown up in front of the consumer, be it an unexpected shipping cost, the requirement to create an account, or a site crash. Maybe the site wouldn’t accept their preferred payment method, or they just got distracted by something. Perhaps they were just doing some wishful thinking, never seriously intending to make a purchase.

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Fintech Startup Lessons For Big Banks

Fintech Startup Lessons for Big Banks

Many eyes in the banking and financial services industry are looking at a swarm of Fintech (aka “Financial technology”) startups that have new approaches to how they do business, and how they engage with customers.

While much of financial marketing over many decades has been based upon the idea that consumers want the companies that control or advise them on their money to be stable, trustworthy and, to a certain extent, boring, these new companies aren’t playing by that old book. Buoyed by a recent rash of scandals in the banking industry, new players are looking to pick off disillusioned people who want a better, more personal experience with their bank.

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MessageGears announces $12M to eliminate data friction for enterprise marketers

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