Why Testing 500+ Email Variations Is Easier Than You Think

Why Testing 500+ Email Variations Is Easier than You Think

As email marketers, we understand the importance of email testing and QA. While sometimes tedious, the extra step of testing how your email renders can save your reputation and your bottom line.

But when you’re creating highly personalized email campaigns with lots of custom data, the testing phase can seem daunting. Couple that with the hundreds of different email clients and devices a subscriber could be using, and you’ve got quite a list of variations.

Guess what, though … Testing 500+ versions of an email may not be as difficult as you think. With the right tools in place, you can knock out that QA step with ease.

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MessageGears Research: Marketers Think All ESPs Are The Same

MessageGears Research: Marketers Think All ESPs are the Same

Think back to your latest RFP process when your company was picking a new email service provider. Why did you make the selection you did? Ideally, it was because this particular vendor described in detail why they were the best fit for your particular needs, and how they could help you meet your specific email-related goals.

But, quite often, that’s not the case. At the end of a long, exhausting RFP process, a company might choose an ESP for a variety of reasons. Maybe their sales team had a key connection at your company. Perhaps they had the broadest set of features, or you had an existing relationship via other tools. Or maybe they merely offered the lowest price, and the higher-ups said that was the bottom line.

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Deliverability Do’s And Don’ts Of The Holiday Season

Deliverability Do’s and Don’ts of the Holiday Season

The holiday season is creeping around the corner, and it’s one of the busiest times of year for marketers as they prepare for Black Friday and Cyber Monday. When businesses are pressured by revenue goals, there is often a tendency to expand mailing lists and increase sending cadence. Below, I will address a few tips and recommendations to better optimize your marketing programs and strategies for the holiday season.

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Personal Interactions Enhance The Customer Experience

Personal Interactions Enhance the Customer Experience

While growing up, my mom told me that when we first engage in a discussion with someone that we just meet, we listen to the person introducing themselves, we pay attention to what they say, and their body language. Then, we talk using empathy and relate to the person in a meaningful and sincere way.

When it comes to messaging and technology, it’s the same thing, and most of the digital messaging tools have been created with the idea of enabling interaction with a large number of people.

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3 Steps To Leverage More Of Your Customer Data For Email Marketing

3 Steps to Leverage More of Your Customer Data for Email Marketing

How much of your customer data is accessible for email marketing? Rising customer expectations mean today’s marketers need more access than ever before to up-to-date data. But customer data isn’t all marketers need to access. They also need data they may house outside of the marketing department, including data for inventory, geolocation, shipment tracking, etc. But just 17% of marketers at some of the world’s largest companies told us they were very satisfied with their real-time data access.

The data marketers are able to use (or not use) in email marketing largely depends upon where customer data resides and how they access it. If you want to leverage all your customer data for email marketing — not just the data that happens to reside with your ESP at any given moment — it’s time to restructure how you manage, store, and access it. Here are three steps you can take to leverage all your customer data to increase personalization and improve your email marketing efforts without compromising data security.

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Marketing Lessons Learned In A Time Of Crisis

Marketing Lessons Learned in a Time of Crisis

With Hurricane Florence bearing down on the Southeast U.S., it seems everyone is on edge as a looming crisis unfolds. Everyone’s hearts go out to those who are in the path of the storm.

It’s a sad reality that major events like this happen often — hurricanes, earthquakes, violence, terrorism, etc. — and we as marketers can be so involved in our day-to-day operations that we lose sight of the fact that each email we send (even if it’s sent as part of a larger automated program) lands in the inbox of a real person the crisis is impacting. And, even if they’re not directly impacted, they may be sensitive to certain content. It’s not hard to spot when a brand isn’t showing empathy toward those affected, and that can turn anybody off.

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It’s In The Details: Data-Driven Experiences For Travel Marketing

It’s in the Details: Data-Driven Experiences for Travel Marketing

When it comes to travel and hospitality, personalized experiences are what everybody wants. Travel brands have a wealth of information about their customers that should allow them to deliver on individual wants and needs. But figuring out how to leverage that data to create a personalized experience is a real challenge. Email marketing presents a golden opportunity for these brands to leverage their data to build and strengthen relationships with their customers. So what are some things these brands should keep in mind?

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Is Your Real-Time Marketing Really Real Time?

Is Your Real-Time Marketing Really Real Time?

Every marketer needs to ask this question: “Is my real-time email marketing really real time?” If you haven’t started asking this question, you will soon. Email marketing has proven itself to be a prime real-time marketing tool. Still, many marketers are surprised to find that what they call “real time” isn’t so real time after all.

While real-time marketing is most closely associated with brands sending timely messages to a mass audience, one of the biggest impacts of real-time marketing comes in sending personalized messages to individuals. However, more personalization usually means more delays. The key to all real-time marketing is speed. But the very infrastructure of email marketing is based on a series of time-consuming tasks, such as list creation, data syncing, and batch delays. Each activity introduces another delay, any of which can quickly turn a real-time marketing opportunity into a real missed opportunity.

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8 Strategies For Smart Email List Growth

8 Strategies for Smart Email List Growth

Even as email marketing approaches its 30th birthday, it’s still widely recognized as one of the most essential — and effective — channels for digital marketers. However, before you can begin to maximize email’s ROI, you must build an email list.

With more businesses investing in email marketing, the modern consumer is becoming increasingly protective of their inbox. This means that you must continually offer email content that offers value to your subscribers. You also need to optimize your subscriber acquisition strategy to keep your list growing, and stay ahead of the competition. We’ve put together a few ideas that can be implemented quickly and will increase your chances of converting your anonymous prospects into subscribers.

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IP/Domain Warmup Best Practices

IP/Domain Warmup Best Practices

IP/domain warmup is a process where organizations starting to mail off of fresh IPs and domains, gradually ramp up their volumes, while ISPs (internet-service providers) assess the quality of the new mail stream. The goal is to establish a strong sender reputation by slowly ramping up to full volume starting with your most engaged subscribers over a period of time. Typically, this process takes ~3-6 weeks but will vary with each sender.

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