As Thanksgiving approaches, it’s clear that this will be anything but a typical holiday shopping season for the retail industry. This is the time that big retailers tend to count on to hit their annual revenue targets, and it’s tough to predict how it will all play out without a traditional Black Friday, though online buying shows quite a bit of strength.
And while no one in the industry has seen a year quite like 2020, that doesn’t mean that the lessons from this year won’t apply after the calendar flips to 2021. In many ways, the trends we’ve witnessed this year are going to continue to impact retailers headed into the foreseeable future. Smart marketers will look at 2020 as not an anomaly but an accelerant for trends that were on their way regardless, along with a reminder of how things can change.