How Hybrid ESPs Can Help Banks Evolve

How Hybrid ESPs Can Help Banks Evolve

Every marketer has faced challenges when creating what they hope to be successful email programs. For those working in highly regulated companies such as banks, those challenges can often seem like mission impossible.

The many and changing regulations that govern banks apply fully to their marketing departments. And while email marketers have been able to work around those regulations to create amazing work, many still struggle with getting the data they need and using it to send highly personalized marketing messages.

But banks have a lot going for them when it comes to marketing. They have a LOT of first-party data on their customers. Moreover, new technology is emerging that could give banks the connection they seek, while maintaining the highest level of security.

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Leveraging Email In The Customer Journey

Leveraging Email in the Customer Journey

To be successful in today’s marketplace, marketers need to understand and adapt to their customer journey. Customers are likely just one device away, and yet their path down the sales funnel is neither linear nor direct. They experience cues and communications on multiple devices and channels and respond in an equally diverse manner.

Despite this hurdle, marketers have a wealth of data and tools available to inform their strategy, and email marketing is one of the most powerful. Here are four ways marketers can leverage email to inform and drive their customer’s journey.

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Addressing The Unique Email Needs Of The Enterprise Marketer

Addressing the Unique Email Needs of the Enterprise Marketer

Last week, MessageGears CEO Roger Barnette and Co-Founder Dan Roy got on stage at the annual MarketingSherpa Summit in Las Vegas to present “Addressing the Unique Email Needs of the Enterprise Marketer” in the event’s Solutions Theater. In the session, the two made the case for why enterprise businesses need innovative technology solutions and partners to effectively communicate with their customers. The needs for the biggest email senders in the world are different than what most of the market needs.

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Spring Cleaning: Three Considerations For Your ESP

Spring Cleaning: Three Considerations For Your ESP

Few things in life beat the feel-good nature of Spring. The warm weather and the sunshine can motivate you to clean house and begin new projects.

Spring is also a great time to review your marketing programs and tech stack, including your email service provider. Excellence doesn’t happen by chance, especially in today’s highly competitive and shifting digital marketplace. You may spend months planning various campaigns and programs, but if your email technology falls short, your results will suffer. You need to know how your ESP helps you succeed and whether it gives you the tools to help you succeed.

There are many terrific agencies that provide in-depth, custom ESP audits, but here are a few key indicators to get you started:

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Aligning Marketing And I.T. In Enterprise Companies

Aligning Marketing and I.T. in Enterprise Companies

Recently, the hype surrounding the “Internet of Things” has reached an all-time high. Among enterprise businesses, this has driven and inspired serious concerns over security — this Gartner report’s headline says it all: “It’s Time to Isolate Your Services from the Internet Cesspool” — and how aligning Marketing and I.T. can allow it to improve.

Most attacks originate from the public internet. The more devices that are connected — cars, watches, security cameras, DVRs — the greater the risk for being hacked. The global cost of handling cyber attacks is expected to rise from $400 billion in 2015 to $2.1 trillion by 2019, per Juniper Research.

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Mobile Email Engagement Is On The Rise

Mobile Email Engagement Is On The Rise

Email marketers making plans for upcoming campaigns should take a closer look at mobile.

In analyzing open and click rates from our enterprise customers between Q1 2015 and Q4 2016, we’re seeing signs that consumers are becoming more comfortable opening email marketing messages and engaging with offers from their smartphones. Over the past two years, the percentage of email opens on desktops has declined, while the percentage of overall opens happening on smartphones has gone up about 7%. Smartphone click rates, which were a fraction of overall clicks at the beginning of 2015, are also significantly higher. More clicks are now happening on smartphones (47.5%) than desktops (41.7%).

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Personalization Can Be A Double-Edged Sword

Personalization Can Be a Double-Edged Sword

The quest for greater personalization in email and digital marketing continues to be a hot topic (and goal) for enterprise businesses. In 2016, more than half (54%) of senior marketing executives surveyed in “Breaking Down the Barriers for Successful Enterprise Email Marketing” said that improving email personalization was their number one priority for 2017.

But just because an email, or any digital marketing content, contains personalized information doesn’t mean it will be successful. According to Himanshu Sinha, a digital marketing executive for Expedia, Inc., personalization can be a double-edged sword.

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Achieving Email Marketing Success In 2017

Achieving Email Marketing Success in 2017

As we move into 2017, marketing departments are busy making plans for success in the coming year. Their email marketing efforts are likely front and center as studies continue to show that email is the most dependable way to reach customers and has the highest return on investment.

Still, the level of personalization and timeliness marketers can achieve determines much of email marketing’s success. The companies moving closer to a 1-to-1 experience for their customers are seeing the highest returns. Successfully personalized email campaigns get the responses, clicks, and conversions companies want. And they quickly boost numerous other goals such as customer retention, engagement, new customer acquisition, and brand awareness.

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Why Marketers Need The Holiday Spirit

Why Marketers Need The Holiday Spirit

“It’s the most wonderful time of the year,” says the popular Christmas song, and that goes double for business. The holiday season is filled with events and traditions that require gifts, products, and services that give the economy a healthy boost just in time for the new year.

Email marketing plays a critical role in holiday sales. The masses’ preferred communication method is email and it has the highest return on investment for marketing dollars. More than 70% of people say they have made a purchase due to a promotional email, and 92% of customers say they like to receive updates or promotions from businesses they frequent.

Still, in the rush to capitalize on the season, you may be missing key elements that drive customers to engage with your brand. Here are three rules email marketers can learn from the Spirit of Christmas to make their holiday season merry and bright.

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Interview: MessageGears CEO Roger Barnette

Interview: MessageGears CEO Roger Barnette

New CEO Roger Barnette shares his thoughts on the enterprise email industry, how to grow a company, and his plans for continuing MessageGears’ winning streak.

MessageGears has experienced tremendous growth in 2016. It added some of the world’s leading travel companies in Expedia and Orbitz.com to its list of new clients, gained a healthy infusion of capital via $2.35 million in Series A funding, was named one of the fastest-growing companies in Atlanta by the Atlanta Business Chronicle, and recently announced the addition of a new CEO.

In November, long-time Atlanta marketing technology executive Roger Barnette joined the team as CEO, while co-founder Dan Roy moved into the role of SVP of Product Development, overseeing its enterprise platform.

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