When the “Data Nation” – made up of the brightest minds in the modern data world – gather June 3-6 in San Francisco for Snowflake Summit, there’s going to be so much to hear and see. We can’t stop thinking about all the amazing speakers and partner ecosystem, and everything we can learn to help our customers maximize the potential of the data they’ve collected. Just looking at the speaker list has us counting the days until June 3.
It’s especially exciting for us because of our direct integration with Snowflake, and the opportunities for data-driven brands when their cross-channel ESP and their modern data warehouse are connected together. Already, we’re seeing so many ways this is enabling marketers at our customers to move more quickly (and securely) than ever before, connecting directly to Snowflake modern customer data platforms to pull live, real-time data into their personalized cross-channel campaigns for audience segmentation and conditional content.