Why Do Super Senders Put Up With Bad ESPs?

Why do Super Senders put up with bad ESPs?

Super Senders generally detest their email service provider. That’s not an exaggeration. It’s like a dark family secret that no one talks about in public. But that doesn’t make the problem go away.

It’s always been striking to me how obvious this seems to be to everyone, but they try to ignore it because they feel like it’s just the way things are. After a career managing technology companies, I’ve been in the email world for 2.5 years now. I’m new enough to have been able to come in and see things with fresh eyes. There are many reasons why the marketing cloud ESPs are, frankly, doing a terrible job serving their largest customers.

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