Are Email Marketers “Flattening The Curve” Of COVID-19 Messaging?

Are Email Marketers “Flattening the Curve” of COVID-19 Messaging?

Recently, we published an update to the research we had conducted concerning the marketing messaging trends among the world’s Super Senders as the world came to grips with COVID-19. Now, after a month of continued self-isolation and quarantine in many places around the world, we wanted to take another look at the larger trends of email sending and interaction to see how marketers were reacting to the prolonged fight against the virus. Key questions for this analysis were:

  • What are the volume trends for email over 2020? Can we observe some sort of stability or continuing trend?
  • What kinds of mailings are being sent? Do we see a shift in marketing campaigns vs. triggered messages?
  • How are recipients interacting with mailings? Now that many people are staying at home for much of the day, will that affect interaction?

To perform the analysis, we reviewed billions of delivered emails since the beginning of the year. All times displayed are in Eastern time for ease of visualization, and all volumes are relative.

Read More
[Updated 3/31] What We See With Email Rates During COVID-19

[Updated 3/31] What We See with Email Rates During COVID-19

MARCH 31 UPDATE

As we enter another week where the world is mostly under shelter-in-place orders due to COVID-19, we’re continuing to monitor delivery and engagement rates for email marketing sends. We wanted to know:

  • How are brands communicating with users during the crisis?
  • Are users more likely to interact with mailings now that many are sheltering in place?
  • Are users more likely to unsubscribe from mailings?

Email continues to be a critical tool for enterprise brands during these uncertain times. For most industries, consumers are clicking and buying, and even in sectors like travel and hospitality where marketing has essentially been paused, email will be one of the most important channels in getting things ramped back up.

Read More
What Makes Engage Different

What Makes Engage Different

I previously wrote about how we recently rolled out MessageGears Engage, our brand new product that offers secure and scalable access to customer contextual data (or any other internal data) in an easily consumable format. This enables personalization in real time, empowering marketers to deliver an unprecedented level of brand engagement and up-to-date content.

That marketer-focused overview gave a good high-level look at the product, but I’d like to take a deeper dive into the struggles that modern enterprises face, and how Engage can be an incredibly useful tool to help organizations overcome data hurdles.

Read More
Engage Unleashes The Power Of Your Customer Data

Engage Unleashes the Power of Your Customer Data

To get marketing personalization right, it’s essential that you have access to information about the consumer. The brand’s knowledge about the consumer informs to a great extent the messages they send, and determines how relevant those messages can be. For most senders, though, information access stops at the point when they hit Send, so the messages have no way to keep up with what’s often rapidly changing data. Because most companies are using old data, the problem only gets worse. There are tools that try to solve this problem, helping marketers personalize messages at the time a consumer engages with them, extending the how long they can be relevant.

The problem we consistently see across large enterprises that want to send relevant messaging is that the data that is available is not always the data they can use in their messages. Time and again, I.T. resources do their best to make data as usable as possible, but oftentimes the real world doesn’t allow for easy and “real” use of that data.

Read More
AMP For Email Brings Interactivity To The Inbox

AMP for Email Brings Interactivity to the Inbox

Email is an effective and low-cost medium to reach users but, at its core, it is a static one-way communication channel with limited capabilities for dynamic content. Adding interactive elements into email is difficult, as is optimizing for different device types. There are so many variables at play that many marketing teams just settle for a simpler, more traditional approach.

What would be possible if email were truly an interactive experience, though? Instead of sending static communications that basically amount to digital postcards, each message could be a conversation — a true, personalized interactive experience?

I’m happy to announce that MessageGears is taking a step in that direction with our newest feature — content support for AMP for Email.

Read More
The Power Of Cross-channel Location-based Delivery

The power of cross-channel location-based delivery

Time zone-based sending is nothing new to anyone in the B2C email marketing world – It’s a solution to a problem so obvious, it’s almost surprising it even has a name. You can’t send emails about a sale starting (or ending) to every time zone at once and expect people to respond to your message. And on top of that, we already know the specific time you send out a message can have a real impact on the engagement rate. Enabling to set up campaigns to “Follow the sun” as they say, is one of the most basic table stakes features of modern ESPs.

But just because it can seem basic and almost obligatory doesn’t mean it can’t be improved upon. This is something we’ve thought a good deal about — how can we utilize our platform’s unique access to your data in order to take time zone-based sending to the next level? And when we looked at the current landscape of ESPs and their time zone-based sending features, we saw some holes that needed to be filled.

Read More
How MessageGears Scales Delivery To Customer Demand

How MessageGears Scales Delivery to Customer Demand

MessageGears is the world’s first hybrid Customer Marketing Platform, and has been sending large volumes of messages for demanding marketers since 2011. Our ability to scale and meet the demands of Super Senders across the world stems from three key pieces of functionality, inherent in our system architecture:

  1. Direct connection to on-premises data, with no prescribed schema or data format
  2. Efficient bulk message processing, optimizing data payloads for delivery
  3. Ability to scale message render and delivery units (MTAs), ensuring expedient message delivery and SLA throughput

This document will walk through each step in the message delivery process, and explain how MessageGears scaling capabilities are best in class.

Read More
How Going SDK-less Could Help With Push Messaging

How going SDK-less could help with push messaging

One challenge for even experienced Marketing Ops teams when they start to introduce their mobile push strategy is determining which push notification provider to partner with for delivery, and then how to thread that provider’s SDK into their app. It’s a tough question for a variety of reasons, one of them being that they often don’t even know they may not need to bother with the second part at all.

When we rolled out support for sending push notifications earlier this year, the big differentiator for us was that we are offering an alternative to the SDK for those who need it. But, even when we tell first-time users that, we often get the question: What is the MessageGears SDK-less solution, and how is it different from other vendors?

The mechanics of how push notifications get sent are a little confusing. However, when stripped down to its core, there are a few basic differences between how we send push notifications that make MessageGears stand out. First, let’s dig in a bit as to why the presence or absence of an SDK matters, and then we’ll look at why going SDK-less could be an attractive option for a lot of teams.

Read More
Building Technology Today Without Sacrificing Tomorrow

Building Technology Today Without Sacrificing Tomorrow

The past 12 months have been crazy for the product team at MessageGears.

From venturing into the world of mobile messaging with Cross-Channel orchestration to enhancing our users’ ability to send content with our Drag and Drop HTML Editor and Deep Application Links, it’s been a whirlwind of product design, development, and release. And while we’re insanely proud of the work we’re doing, we’ve learned a few lessons about how to create and develop software in 2019. I recently had the chance to present some of these learnings to the audience at Technology Association of Georgia’s GeekOut Marketing conference, where dozens of marketing and technology professionals gathered to share how we’re building martech stacks and using today’s tools to drive marketing forward.

I’d like to take a second to share those lessons here as well, but first I want to touch on something that is very important to understand: Marketing is moving backwards.

Read More
Improving The Customer Experience With Deep Linking

Improving the Customer Experience with Deep Linking

With the recent roll-out of our cross-channel capabilities, MessageGears is putting a focus on empowering mobile marketing messaging and driving more audience engagement through a user’s mobile device. We’re complementing our cross-channel offering this week with Deep Linking functionality, now available as part of the MessageGears platform.

Through Deep Linking, we will have support for both iOS Universal Links and Android Deep Links, enabling marketers to create content in email or SMS messages that opens links to destinations within their app instead of in a mobile browser. For example, if you’re sending a hot new deal to a recipient for a purchase page that is part of your app, you can have mobile users go straight to the application, while desktop users and recipients without your app land at your destination URL on your website, just like today.

Read More
  • 1
  • 2
MessageGears announces $12M to eliminate data friction for enterprise marketers

By continuing to use this website you are
giving consent to cookies being used.
For information on how we are using cookies,
visit our Privacy and Cookie Policy.
 

This website uses cookies.

(But not the yummy kind.)

Subscribe for email

advice and insights.

Always stay up-to-date on the
ever-changing world of email marketing