MessageGears Makes Data Access Faster Through Enhanced Integration With Snowflake

MessageGears Makes Data Access Faster Through Enhanced Integration with Snowflake

The MessageGears marketing console is an enterprise Java application that connects directly to customer data sources to allow our users to segment users and personalize messages. Traditionally, we’ve leveraged JDBC (Java Database Connectivity) drivers to standardize connectivity to dozens of traditional and modern databases — which work well across nearly any standard data source and give us the flexibility to connect to dozens of customer data stores. Today, however, I’m happy to share that MessageGears now leverages parallel processing in Snowflake extracts to support faster and more efficient data transfer to power our Segment, Message, and Engage products.

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