For marketers trying to execute a messaging strategy, customer data is going to be the lifeblood. And for that data to provide the impact they need, it needs to be thoughtfully organized and easily accessible when they need it in order to segment and target campaigns. For our latest webinar, Aptitive Marketing Analytics Practice Lead Cierra Valor joined our SVP, Growth, Walter Rowland to discuss steps teams can take today toward getting their data in order, and some of the benefits once you can get it done.
Getting deliverability right is the foundation of every successful email campaign. If you aren’t hitting the inbox, all that work you did to create the content and get it out the door doesn’t matter. Our latest webinar brought in deliverability experts Brad Gurley (MessageGears) and Luke Martinez (250ok) to discuss some of the challenges marketing teams face when considering how to fix deliverability issues.
When we teamed up with Snowflake to help marketers and tech teams really turn their data loose for cross-channel campaigns, we had high expectations for how much it would help the Super Senders we work with. We knew this partnership had the potential to be a game changer, empowering them to build and deliver whatever campaigns they could dream up without data or ESP limitations getting in the way.
But moves like this never fully hit home until you hear from a data specialist who’s in those trenches every day with a major worldwide brand, and he articulates exactly what you hoped for with your vision. It’s never been more clear: This is why MessageGears exists.
What does it mean to be a “Best Place to Work”? Even while being named to the Atlanta Business Chronicle’s Best Places list the past couple of years, it’s not a puzzle we think you can really solve. It means different things to different people. And getting on these lists, while gratifying from a validation standpoint, can’t be the goal.
Hopefully, though, that’s the result of a steadfast commitment to building the type of company we want to work for, of creating an environment that’s conducive to a variety of jobs and personalities, and doing our best to ensure the people we surround ourselves with from day to day are professionally and personally fulfilled in what they do.
Marketers understand the importance of personalization when it comes to their cross-channel messaging efforts, but it’s also essential to acknowledge that it’s quite possible to take it too far, even accidentally. In our latest webinar, Phrasee CEO Parry Malm joined us to talk about why too much — or too eager — personalization can often be worse than none at all, and how you can approach personalization in a way that will help you avoid common missteps.
Any enterprise marketer who has made the leap into cross-channel messaging knows it’s difficult to execute a sophisticated cross-channel strategy for a variety of reasons. At the top of that list of obstacles are technology that doesn’t serve the Super Sender’s needs, and data that’s challenging to access.
This is some of what we found in our new survey, where we asked enterprise marketers about their experiences in the cross-channel space, and tried to better understand what’s working and what’s not. And when it comes to personalization, there are some clear hurdles that they’re trying to find a way to get past.
For enterprise marketers competing for space in the inbox and eyeballs on mobile, there’s never been a more complex — or exciting — time than today. Technology is enabling teams to tailor not only their campaign content but the device in order to reach customers with relevant messages where they’re most likely to engage with it.
Our latest survey asked enterprise marketers about their experience with cross-channel messaging to try to get a feel for how they’re either thriving or struggling, and what adjustments they’re having to make in order to keep up in a rapidly changing landscape. In our webinar last week, we took a deep dive into this research, examining some of the key findings and trying to place them into the broader context of the marketing world, to better understand where cross-channel messaging stands today, and where it’s likely headed in the near future.
We’re always looking for new ways to provide Super Senders with more options, more ways to deliver effective marketing campaigns. We want working with MessageGears to be empowering for marketers in every possible way, and that often means finding the right partner fit when we see a market niche being filled particularly well by a best-in-breed solution.
That’s certainly the case with Airship (formerly Urban Airship). They’re an established leader in mobile messaging. With our new integration, customers can build, automate, and deliver notifications based on any data that they’ve collected into their database — across a full range of actions and attributes — and accessing it live, using MessageGears’ interface. Airship’s Predictive AI is then able to utilize what you know about each customer to pinpoint the delivery time that will generate the highest open, click, and conversion rate.
Most people who have been in the email industry for any time have found their way to Really Good Emails‘ blissfully simple and helpful website, where they can see what other email marketers have done recently that’s, well, really good. Whether you’re searching for inspiration as you build a new campaign or just like to see what your colleagues are working on, it can be an addictive site to scroll through.
So when the RGE guys decided to throw their own conference — dubbed Unspam — over an April weekend in downtown Greenville, S.C., it was intriguing. We knew it was going to be a relatively small event, but what would it feel like? Every conference takes on a personality of its own. What sort of atmosphere would it be? And what would we learn?
It’s no secret to most marketers that personalized messages get a better engagement and conversion rate than static, one-size-fits-all ones. With inboxes and mobile phones as busy as they are today, consumers want the messages they receive to be relevant to them. Those are the messages they’ll respond to. Not only does it interest them more, but it shows you see them as more than a persona. They’re an individual, and personalization is part of acknowledging that.
But how do you do it effectively and seamlessly when delivering campaigns across multiple channels, from email to mobile? Our recent webinar discussed the five tools you can put to use to improve the engagement levels with your campaigns, while putting the data you’ve collected to good use.