One of the biggest steps any B2C Marketing team can take toward better personalization of their messaging campaigns is to get their data centralized in a way that’s easy to manage. That’s why we brought in our friends at RudderStack recently for a webinar to discuss how their own product helps Super Senders accomplish this, and all the ways getting your customer data in order can help you do more with it. MessageGears and RudderStack fit well together because we such similar viewpoints on the world of data and marketing — It’s your data, and you should control it. Other ESPs make you copy it, but MessageGears doesn’t. Most CDPs make you copy your data, but RudderStack doesn’t.
So how do you get to the point where you truly have your data centralized and fully under your control? In the webinar, data experts talked through the steps you can take to go from an organization whose data is scattered in a million different places to being one that can move with speed and efficiency to use that data in a way that helps you communicate better to your customers. In this recap, we’ll go into the tips they gave on how to get from here to there.