Email Is Your Firewall Against The End Of Social Media

Email is your firewall against the end of social media

Social media can seem like an ever-present part of our culture today, going far beyond our personal lives to become a vital part of the marketing strategy for most companies. Because of their large amounts of data on the individuals that use the platforms, social channels can provide an enticing way to reach the types of people who will buy your product, and enterprise companies devote significant resources to doing so. Some businesses even surrender their own websites in favor of using Facebook as their primary channel for providing information and interaction to their customers.

In today’s environment, there’s probably little risk or danger in doing this. LinkedIn, Twitter, and Facebook (and Instagram, by extension) are all publicly traded companies with massive users bases, and they’re entrenched as advertising platforms with access to troves of data voluntarily surrendered by the people you want to market to. It makes sense to be directing at least some percentage of your marketing efforts toward social media.

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Twitter Chat Recap: Finding Email Testing Success

Twitter chat recap: Finding Email Testing Success

Every email marketer knows that establishing the right goals is essential to success, and testing effectively is the only way to know if you’re hitting the benchmarks you need to hit along the way. In a Twitter chat this week with our friends at Email on Acid (Check out their chats at #EOAChat), a bunch of email geeks joined us to share their own expertise and experience on email testing.

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Webinar Recap: Building A Cross-Channel Marketing Data Strategy

Webinar Recap: Building a Cross-Channel Marketing Data Strategy

For marketers trying to execute a messaging strategy, customer data is going to be the lifeblood. And for that data to provide the impact they need, it needs to be thoughtfully organized and easily accessible when they need it in order to segment and target campaigns. For our latest webinar, Aptitive Marketing Analytics Practice Lead Cierra Valor joined our SVP, Growth, Walter Rowland to discuss steps teams can take today toward getting their data in order, and some of the benefits once you can get it done.

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Webinar Recap: Proactive Deliverability Monitoring

Webinar recap: Proactive Deliverability Monitoring

Getting deliverability right is the foundation of every successful email campaign. If you aren’t hitting the inbox, all that work you did to create the content and get it out the door doesn’t matter. Our latest webinar brought in deliverability experts Brad Gurley (MessageGears) and Luke Martinez (250ok) to discuss some of the challenges marketing teams face when considering how to fix deliverability issues.

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How Rakuten Uses MessageGears/Snowflake To Change The Data Game

How Rakuten Uses MessageGears/Snowflake to Change the Data Game

When we teamed up with Snowflake to help marketers and tech teams really turn their data loose for cross-channel campaigns, we had high expectations for how much it would help the Super Senders we work with. We knew this partnership had the potential to be a game changer, empowering them to build and deliver whatever campaigns they could dream up without data or ESP limitations getting in the way.

But moves like this never fully hit home until you hear from a data specialist who’s in those trenches every day with a major worldwide brand, and he articulates exactly what you hoped for with your vision. It’s never been more clear: This is why MessageGears exists.

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Why Is MessageGears A Best Place To Work?

Why is MessageGears a Best Place to Work?

What does it mean to be a “Best Place to Work”? Even while being named to the Atlanta Business Chronicle’s Best Places list the past couple of years, it’s not a puzzle we think you can really solve. It means different things to different people. And getting on these lists, while gratifying from a validation standpoint, can’t be the goal.

Hopefully, though, that’s the result of a steadfast commitment to building the type of company we want to work for, of creating an environment that’s conducive to a variety of jobs and personalities, and doing our best to ensure the people we surround ourselves with from day to day are professionally and personally fulfilled in what they do.

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Webinar Recap: How Personalization Can Go Wrong

Webinar Recap: How Personalization Can Go Wrong

Marketers understand the importance of personalization when it comes to their cross-channel messaging efforts, but it’s also essential to acknowledge that it’s quite possible to take it too far, even accidentally. In our latest webinar, Phrasee CEO Parry Malm joined us to talk about why too much — or too eager — personalization can often be worse than none at all, and how you can approach personalization in a way that will help you avoid common missteps.

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MessageGears Research: Cross-Channel Personalization Is Hard

MessageGears Research: Cross-Channel Personalization is Hard

Any enterprise marketer who has made the leap into cross-channel messaging knows it’s difficult to execute a sophisticated cross-channel strategy for a variety of reasons. At the top of that list of obstacles are technology that doesn’t serve the Super Sender’s needs, and data that’s challenging to access.

This is some of what we found in our new survey, where we asked enterprise marketers about their experiences in the cross-channel space, and tried to better understand what’s working and what’s not. And when it comes to personalization, there are some clear hurdles that they’re trying to find a way to get past.

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Webinar Recap: How Marketers Are Changing With Technology

Webinar Recap: How Marketers are Changing with Technology

For enterprise marketers competing for space in the inbox and eyeballs on mobile, there’s never been a more complex — or exciting — time than today. Technology is enabling teams to tailor not only their campaign content but the device in order to reach customers with relevant messages where they’re most likely to engage with it.

Our latest survey asked enterprise marketers about their experience with cross-channel messaging to try to get a feel for how they’re either thriving or struggling, and what adjustments they’re having to make in order to keep up in a rapidly changing landscape. In our webinar last week, we took a deep dive into this research, examining some of the key findings and trying to place them into the broader context of the marketing world, to better understand where cross-channel messaging stands today, and where it’s likely headed in the near future.

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MessageGears Teams Up With Airship To Empower Cross-Channel Excellence

MessageGears Teams Up with Airship to Empower Cross-Channel Excellence

We’re always looking for new ways to provide Super Senders with more options, more ways to deliver effective marketing campaigns. We want working with MessageGears to be empowering for marketers in every possible way, and that often means finding the right partner fit when we see a market niche being filled particularly well by a best-in-breed solution.

That’s certainly the case with Airship (formerly Urban Airship).  They’re an established leader in mobile messaging. With our new integration, customers can build, automate, and deliver notifications based on any data that they’ve collected into their database — across a full range of actions and attributes — and accessing it live, using MessageGears’ interface. Airship’s Predictive AI is then able to utilize what you know about each customer to pinpoint the delivery time that will generate the highest open, click, and conversion rate.

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