Recently a few MessageGears users reached out to our Deliverability Team, concerned with a banner added to their messages prompting recipients to unsubscribe. We recently wrote about Gmail’s Easy Unsubscribe feature and its impact on open rates, but these addresses weren’t hosted at Gmail and the Unsubscribe prompt looked a little different than those presented by Google.
If you’ve visited any forums or read any blog posts related to the email industry in the past few days, you’ve probably seen mention of Google’s Postmaster Tools. Specifically, the tools have been experiencing a partial outage, leaving many marketers and deliverability professionals searching for solace or news about a fix (count us among that group!).
To help pass the time until that sweet, sweet Google data is flowing again, here’s a primer on Google Postmaster Tools (GPT) — what they are, how they’re used, and how they complement your own (or your ESP’s) data and services to optimize delivery to Gmail.
Over its 15 years of existence, Gmail has undergone some major changes – some heralded by fanfare, others made without warning or even acknowledgement. From perpetual beta status and Priority Inbox to Promotion annotations and AMP, Google’s penchant for innovation has often left marketers running to keep up with the latest update.