7:30am • Astor Ballroom Lobby
Keynote: The Future of Customer Engagement is Connectivity
8:35am • Astor Ballroom
A lot has changed in the 25 years since some of the first commercial “cross-channel” marketing solutions came into existence. In this session from MessageGears’ CEO Roger Barnette, we’ll explore how modern businesses are rebuilding their tech stacks (and reshaping what’s possible when it comes to customer engagement) by putting customer data at the center of everything.
Achieving Your Goals During Economic Uncertainty: The Customer-Centric Game Plan
9:15am • Astor Ballroom
Presented by Movable Ink
Transformative Connections: A Fireside Chat w/ Soundcloud’s Rohit Agarwal
9:35am • Astor Ballroom
Drawing from decades of experience leading digital transformation for companies like HSBC, AOL, and CNN, Soundcloud’s Chief Product Officer Rohit Agarwal has a unique perspective on how to foster deeper connections between brands and consumers. Roger Barnette sits with Rohit to talk about commonalities and lessons learned that are universal, regardless of industry or vertical.
Connected Conversations: Breakout Roundtables
10:20am • Gardenia, Dogwood, and Wisteria Rooms
Here’s your chance to share and learn from other brands how their tackling day-to-day challenges to remain at the top of their game from a customer engagement standpoint. Attendees will break into small groups and rotate between three breakout rooms (so nobody missed out on a topic):
Uncovering Insights to Understand Customer Behavior (moderated by Snowplow) – What assumptions about your customers have you made that were later either confirmed or disproved? What did these learnings change about how you operate your marketing programs? Did it shift organizational goals or objectives? This roundtable will focus on how your organization seeks to understand customer behaviors and how you apply those learnings to your marketing strategy.
How to Make SmarTech Investments: Asking the Right Questions Throughout Your Purchasing Journey (moderated by Ansira) – In this session, we’ll discuss fails, wins, and everything in between when it comes to brands making tech investments because of a new, flashy tool or someone’s passion project. How has your organization learned to make sure the tech they’re investing in works for everyone?
Click With Your Customers Through Experimentation (moderated by Phrasee) – In this session, we’ll discuss ideas and tips on testing and experimentation to ensure you cut through the noise and click with your customers. What are your experiences and top tips on experimenting with your marketing to make sure you cut through the noise? How do you ensure you’re using data to empower your decisions, and not relying on gut instinct? How do you test, learn and share insights with your wider team to scale and ensure your communications across your digital channels are consistent?
12pm • Astor Ballroom
Reaching the Inbox: The State of Deliverability (and How We Help)
1pm • Astor Ballroom
MessageGears’ resident deliverability guru (Director of Deliverability Brad Gurley) talks through trends he’s seeing (such as the effects of MPP) and how MessageGears works to keep your messages in the inbox.
Customer Panel: Getting the Most Out of Peak Season
1:30pm • Azalea Ballroom
Every business has a peak season and an offseason. In this panel, we’ll hear from Best Buy, Party City, and Blue Nile (three brands with three different peak seasons) about how they plan, adapt, and execute at a high level to get the most out of the peaks and pits they encounter each year.
2:30pm • Atlanta
Details of each will be a fun surprise that you’ll discover once arriving at Accelerate! There are two experiences to choose from (and space for each is limited):
- Foodie Fun – For the food and drink obsessed
- The King of Atlanta – For those who want to dive into ATL history
Vans will depart Waldorf Astoria Buckhead at 2:30pm and will arrive back no later than 5:30 so you have time to relax, check email, call home, and shower before dinner.
Dinner: Sponsored by Ansira
7pm • Del Frisco’s
Our friends at Ansira will treat attendees to a private dining experience at Del Frisco’s Grille overlooking Atlanta’s famous Peachtree Rd in the heart of Buckhead.
After Party / Cocktails
9pm • Brassica
Continue the conversation at Brassica’s Peacock Alley cocktail lounge in the Waldorf.