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Caring for Customers Personally Through Email
“Knowing your customer” is not just a marketing cliché but a mission first defined by Chick-fil-A’s founder and CEO decades…
MessageGears Unveils New Email Marketing Data Security Encryption Feature for Email Marketing
MessageGears has launched a new user data security feature for Accelerator, the company’s award-winning email marketing platform. The new feature…
3 email ROI metrics retailers often ignore
Retailers expend a great deal of effort measuring the sales impact of their email campaigns. Retail marketers will run A/B…
3 Roadblocks for Effectively Using Customer Data for Personalization
In a world where customers are expecting personalized communication, more customer data means more complex marketing programs. Unfortunately, for large…
Top Email Marketing Influencers of 2018
FitSmallBusiness.com scouted the web for email marketing influencers with a robust social media presence and put together a list of…
Brand Storytelling Requires Knowing Your Customer
You don’t have to look for long to find marketing experts extolling the virtues of storytelling in selling your brand.…
