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MessageGears Announces Major Cross-Channel Messaging Platform Enhancements

MessageGears Announces Major Cross-Channel Messaging Platform Enhancements

MessageGears has upgraded its industry-leading enterprise marketing platform to include full cross-channel messaging capabilities, enabling marketers to use their own…

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How Access To Real-Time Subscriber Data Affects Email Design

How Access to Real-Time Subscriber Data Affects Email Design

Any email marketer worth his salt can tell you that data is everything when it comes to getting the results…

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Getting By With RFPs: CEOs Think They’re Fine For Choosing Email Service Providers

Getting By With RFPs: CEOs Think They’re Fine For Choosing Email Service Providers

The old Request for Proposal (RFP) process may no longer work for large firms seeking email service providers (ESPs), judging…

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MessageGears’ Latest Research Reveals Flaws In RFP Process For Choosing ESPs

MessageGears’ latest research reveals flaws in RFP process for choosing ESPs

The Request for Proposal process for selecting email service providers is flawed at many large organizations, and that’s leading brands…

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MessageGears Adds Industry Veteran Arthur Sweetser To Executive Team

MessageGears adds Industry Veteran Arthur Sweetser to Executive Team

MessageGears today announced the appointment of email industry veteran Arthur Sweetser to its executive team as Senior Vice President of…

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Personalization Best Practices For Data-Centric Retailers

Personalization Best Practices For Data-Centric Retailers

In a world where your customers and prospects are expecting personalized communication, more customer data means more complex marketing programs.…

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