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3 Assumptions Retailers Make About Customer Data

3 Assumptions Retailers Make About Customer Data

What assumptions are you making about your customer data and marketing technology that's limiting the effectiveness of your marketing efforts…

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Tech Guest Viewpoint: Four Reasons To Keep Email Marketing On-Premise

Tech Guest Viewpoint: Four Reasons to Keep Email Marketing On-Premise

Cloud computing has become nearly ubiquitous, but are retailers making the best use of cloud services when it comes to…

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3 Ways Hybrid Email Technology Will Change Big Data Marketing

3 Ways Hybrid Email Technology Will Change Big Data Marketing

Until recently, marketers have had access to only two enterprise marketing email solutions: on-premises software or cloud Software-as-a-Service (SaaS). However,…

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Email Marketing: RunKeeper App Results In 100% Open Rate Increase In A Single Campaign

Email Marketing: RunKeeper App Results in 100% Open Rate Increase in a Single Campaign

SUMMARY: The marketers at fitness app RunKeeper needed to find a simpler process for utilizing the data they had available…

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The Story Of Email: From Foundation To Stagnation And Why It’s Finally Primed For Change

The Story of Email: From Foundation to Stagnation and Why It’s Finally Primed for Change

Email has remained the communication channel king for decades, and email marketing is soon to be a $6.5 billion industry.…

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Email Marketing Companies MessageGears And BrightWave Partner Up

Email Marketing Companies MessageGears and BrightWave Partner Up

Hybrid email marketing technology provider MessageGears has announced a partnership with email marketing agency BrightWave. The partnership brings together MessageGears…

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