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3 Benefits Of Centralizing Financial Consumers’ Marketing Data

3 Benefits of Centralizing Financial Consumers’ Marketing Data

While the banking industry has always been adept at protecting people’s data, new regulations aimed such as the Gramm-Leach-Bliley Act…

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3 Email Tasks To Tackle Before Big Holiday Shopping Season Hits

3 Email Tasks to Tackle Before Big Holiday Shopping Season Hits

You have been planning your holiday email marketing strategy for months now, perhaps even all year. Much of your company’s…

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3 Assumptions Retailers Make About Customer Data

3 Assumptions Retailers Make About Customer Data

What assumptions are you making about your customer data and marketing technology that's limiting the effectiveness of your marketing efforts…

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Tech Guest Viewpoint: Four Reasons To Keep Email Marketing On-Premise

Tech Guest Viewpoint: Four Reasons to Keep Email Marketing On-Premise

Cloud computing has become nearly ubiquitous, but are retailers making the best use of cloud services when it comes to…

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3 Ways Hybrid Email Technology Will Change Big Data Marketing

3 Ways Hybrid Email Technology Will Change Big Data Marketing

Until recently, marketers have had access to only two enterprise marketing email solutions: on-premises software or cloud Software-as-a-Service (SaaS). However,…

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Email Marketing: RunKeeper App Results In 100% Open Rate Increase In A Single Campaign

Email Marketing: RunKeeper App Results in 100% Open Rate Increase in a Single Campaign

SUMMARY: The marketers at fitness app RunKeeper needed to find a simpler process for utilizing the data they had available…

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