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Email Marketing: RunKeeper App Results In 100% Open Rate Increase In A Single Campaign

Email Marketing: RunKeeper App Results in 100% Open Rate Increase in a Single Campaign

SUMMARY: The marketers at fitness app RunKeeper needed to find a simpler process for utilizing the data they had available…

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The Story Of Email: From Foundation To Stagnation And Why It’s Finally Primed For Change

The Story of Email: From Foundation to Stagnation and Why It’s Finally Primed for Change

Email has remained the communication channel king for decades, and email marketing is soon to be a $6.5 billion industry.…

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Email Marketing Companies MessageGears And BrightWave Partner Up

Email Marketing Companies MessageGears and BrightWave Partner Up

Hybrid email marketing technology provider MessageGears has announced a partnership with email marketing agency BrightWave. The partnership brings together MessageGears…

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Why In The (Digital) World Would We Need Another Email Service Provider?

Why in the (Digital) World Would We Need Another Email Service Provider?

A great deal of innovation has happened in our humble and quietly thriving industry, especially over the last few years.…

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Two Shiny New ESPs (That We Actually Need)

Two Shiny New ESPs (That We Actually Need)

A great deal of innovation has happened in our humble and quietly thriving industry. There is an interesting history of…

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3 Email Marketing Tips To Effectively Leverage Data In Messaging

3 Email Marketing Tips to Effectively Leverage Data in Messaging

Today's marketer faces the complex challenges of meeting the expectations of connected consumers in order to stand out in a…

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