Expert Interview: Expedia’s Madelynn Brown

For industry leader Expedia, sending email content that is targeted and personalized off of multiple sources of data is critical for driving conversations with their customers across multiple touchpoints. Expedia is working to leverage massive amounts of data in real time so they can provide even more relevant content to travelers while they’re engaged with the brand. In this interview-style webinar, Expedia Product Manager Madelynn Brown speaks with MessageGears CEO Roger Barnette about:

  • Effective personalization tactics email marketers can implement before the end of the year
  • How brands – big and small – can leverage real-time data to provide relevant content that gets delivered to the right person at the right time
  • What lessons Expedia has learned in their quest to create a seamless end-to-end experience