Cloud computing has become nearly ubiquitous, but are retailers making the best use of cloud services when it comes to managing sensitive customer data? Deciding what customer data should be stored in the cloud and what data should be stored on-premises behind a company’s firewall is a question every retail company has to grapple with. In this fact sheet, you’ll learn:

  • Challenges retailers face when utilizing cloud-based or SaaS platforms.
  • How cloud-based solutions can hold retailers back from building their ideal marketing program.
  • What options are available on the market that make sense for data-centric enterprises.

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