Today’s savvy marketers have a responsibility to engage with customers effectively, across multiple channels and through diversified, personalized messaging. Despite the proliferation of social media platforms and the noise around them, email remains the leading marketing channel, as a $6.5 billion industry worldwide. But how can you improve engagement? In this tip sheet, we’ll discuss:

  • The best ways to use customer data in your emails.
  • What data points to collect and what tools you can use.
  • Challenges when using certain third-party systems.

With large customer data sets playing an important role in today’s multichannel world, we’ve compiled three tips to improve email engagement with customer data for the savvy marketers of today. Submit the form for an instant download.