Insights & Resources

Innovating Enterprise Email Marketing: How to Effectively Leverage Data in Your Email Programs

Innovating Enterprise Email Marketing: How to Effectively Leverage Data in Your Email Programs

This webinar features: Research and data from The Relevancy Group on the challenges facing marketers today and new solutions to…

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How Brands Are Using Data to Drive Better Email Engagement and Higher ROI

How Brands Are Using Data to Drive Better Email Engagement and Higher ROI

Major global brands face enormous challenges when it comes to email marketing. They’re expected to deliver relevant, personalized, and timely…

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Email Marketing Trends & Best Practices for Data-Centric Organizations

Email Marketing Trends & Best Practices for Data-Centric Organizations

With the rise of social media, companies have to ask the question, “Is email marketing still relevant?” Considering email’s long…

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Breaking Down the Barriers for Successful Enterprise Email Marketing

Breaking Down the Barriers for Successful Enterprise Email Marketing

As today’s consumers expect and demand a consistent, relevant experience from brands they love, marketers are under an increasing amount…

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Case Study: Runkeeper Employs MessageGears’ Solution to Improve Customer Experience

Case Study: Runkeeper Employs MessageGears’ Solution to Improve Customer Experience

The Challenge Leading fitness tracking app, Runkeeper, depends heavily on marketing and transactional emails to maintain communications with its users. Campaigns…

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Case Study: MessageGears Helps Musictoday Send More Personalized, Dynamic Content

Case Study: MessageGears Helps Musictoday Send More Personalized, Dynamic Content

The Challenge Email marketing is a strategic tool for Musictoday, which provides monetization solutions services to the multi-billion dollar music…

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Case Study: MessageGears’ Platform is a Catalyst for Growth at Active Engagement

Case Study: MessageGears’ Platform is a Catalyst for Growth at Active Engagement

The Challenge Email marketing is a core service provided by Active Engagement, a fundraising organization that assists political candidates and…

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How Hybrid ESPs Unify On-Site Data with Cloud Capabilities

How Hybrid ESPs Unify On-Site Data with Cloud Capabilities

As more and more enterprises outgrow the capabilities of SaaS/Cloud email service providers, hybrid ESP adoption has become a sensible…

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Expert Interview: Expedia’s Madelynn Brown

Expert Interview: Expedia’s Madelynn Brown

For industry leader Expedia, sending email content that is targeted and personalized off of multiple sources of data is critical…

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How to Gain Greater Control Over Your Customer Data for Email Marketing

How to Gain Greater Control Over Your Customer Data for Email Marketing

How well is your company leveraging and managing customer data for marketing? If your organization is like most, you are…

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