Could Better Email Marketing Save Your CMO?

Could Better Email Marketing Save Your CMO?

Many recent articles have highlighted the plight of the CMO. A recent issue of Harvard Business Review,The Trouble With CMOs,” called it the riskiest job in the C-suite, with an average tenure of four years, half that of the CEO. An article in MediaPost by Maarten Albarda pointed out that while five C-suite members share growth and revenue responsibility, only the CMO was blamed for missed targets.

These articles recommend several solutions such as redefining the CMO’s role, matching responsibilities to the job’s scope, and realigning metrics with expectations. However, CMOs may find an easy win by adjusting what is already a top performer – their email marketing. This win could be easy because most CMOs don’t realize how much better their email programs could be performing.

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How Hybrid ESPs Can Help Banks Evolve

How Hybrid ESPs Can Help Banks Evolve

Every marketer has faced challenges when creating what they hope to be successful email programs. For those working in highly regulated industries such as banking, those challenges can often seem like mission impossible.

The many and changing regulations that govern banks apply fully to their marketing departments. And while email marketers have been able to work around those regulations to create amazing work, many still struggle with getting the data they need and using it to send highly personalized marketing messages.

But banks have a lot going for them when it comes to marketing. They have a LOT of first-party data on their customers. Moreover, new technology is emerging that could give banks the connection they seek, while maintaining the highest level of security.

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Leveraging Email In The Customer Journey

Leveraging Email in the Customer Journey

To be successful in today’s marketplace, marketers need to understand and adapt to their customer’s journey. Customers are likely just one device away, and yet their path down the sales funnel is neither linear nor direct. They experience cues and communications on multiple devices and channels and respond in an equally diverse manner.

Despite this hurdle, marketers have a wealth of data and tools available to inform their strategy, and email marketing is one of the most powerful. Here are four ways marketers can leverage email to inform and drive their customer’s journey.

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Addressing The Unique Email Needs Of The Enterprise Marketer

Addressing the Unique Email Needs of the Enterprise Marketer

Last week, MessageGears CEO Roger Barnette and Co-Founder Dan Roy got on stage at the annual MarketingSherpa Summit in Las Vegas to present “Addressing the Unique Email Needs of the Enterprise Marketer” in the event’s Solutions Theater. In the session, the two made the case for why enterprise businesses need innovative technology solutions and partners to effectively communicate with their customers. The needs for the biggest email senders in the world are different than what most of the market needs.

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Aligning Marketing And I.T. In Enterprise Companies

Aligning Marketing and I.T. in Enterprise Companies

Recently, the hype surrounding the “Internet of Things” has reached an all-time high. Among enterprise businesses, this has driven and inspired serious concerns over security – this Gartner report’s headline says it all: “It’s Time to Isolate Your Services from the Internet Cesspool.”

Most attacks originate from the public internet, and the more devices that are connected – cars, watches, security cameras, DVRs – the greater the risk for being hacked. The global cost of handling cyber attacks is expected to rise from $400 billion in 2015 to $2.1 trillion by 2019, per Juniper Research.

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Achieving Email Marketing Success In 2017

Achieving Email Marketing Success in 2017

As we move into 2017 marketing executives and departments are busy finalizing their strategic plans for the coming year. Their email marketing efforts are likely front and center as continue to show that email is the most dependable way to reach customers and has the highest return on investment.

Still, much of email marketing success is tied to how personal and responsive marketers can make their campaigns. The companies moving closer to a 1-to-1 experience for their customers are the ones seeing the highest returns. Successfully personalized email campaigns get the responses, clicks, and conversions companies want – and quickly propel numerous other goals such as customer retention, engagement, new customer acquisition, and brand awareness.

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How Marketers Can Break Through The Holiday Inbox Clutter

How Marketers Can Break Through The Holiday Inbox Clutter

As we approach the holidays, life gets a little crazier for everyone. This can also be said of our inboxes. Whether it’s endless holiday sales, end-of-season news, invitations to parties, charities, or events, or business updates, there are a flood of messages competing for our attention.

For marketers, capturing and maintaining customer engagement during the holidays has become more challenging than ever. However, many companies continue to break through the clutter and are achieving holiday email marketing success. Here are some of their secrets:

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