What Hemingway Can Teach You About Email Marketing

What Hemingway Can Teach You About Email Marketing

It’s fair to say Nobel Prize-winning novelist Ernest Hemingway didn’t do a tremendous amount of email marketing in his time, considering he was born in the 19th century and died in 1961. He wasn’t even a marketer, moving from journalism to author and more or less mastering both during his life.

Still, his instincts for crafting effective emails may have been more honed than anyone would have thought. His “Iceberg Theory” on writing wasn’t always his most popular storytelling philosophy; its critics said it contributed to him seeming distant and uncaring for his own characters through a lack of telling their full story. But there’s a lot that the crafty email marketer can take away from it if they look closely:

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Marketing Lessons Learned In A Time Of Crisis

Marketing Lessons Learned in a Time of Crisis

When Hurricane Harvey struck southeast Texas, the images coming out of the devastating flooding were heartbreaking to see. So many people were driven from their homes, their jobs, and their lives by historic amounts of rain that seemed at times like it might never stop.

It’s a sad reality that major events like this happen often — hurricanes, earthquakes, violence, terrorism, etc. — and we as marketers can be so involved in our day-to-day operations that we lose sight of the fact that each email we send (even if it’s sent as part of a larger automated program) lands in the inbox of a real person who could be impacted by whatever’s going on in the world. And, even if they’re not directly impacted, it’s not hard to spot when a brand isn’t showing empathy for the people who are hurting, and that can turn anybody off.

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4 Signs Your Audience Doesn’t Care About Your Marketing Emails

4 Signs Your Audience Doesn’t Care About Your Marketing Emails

“It’s Thursday. We send our main marketing emails on Thursdays. So it has been on every Thursday of every week since the dawn of time. And so shall it be unto infinity.”

Sound familiar?

For many companies, sending out regularly scheduled marketing emails has become an indispensable part of their digital marketing strategy.

And for good reason.

Email marketing has been consistently outperforming the ROI of most other digital marketing channels for decades, and current trends indicate that it will continue to do so for the foreseeable future.

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Aligning Marketing And I.T. In Enterprise Companies

Aligning Marketing and I.T. in Enterprise Companies

Recently, the hype surrounding the “Internet of Things” has reached an all-time high. Among enterprise businesses, this has driven and inspired serious concerns over security – this Gartner report’s headline says it all: “It’s Time to Isolate Your Services from the Internet Cesspool.”

Most attacks originate from the public internet, and the more devices that are connected – cars, watches, security cameras, DVRs – the greater the risk for being hacked. The global cost of handling cyber attacks is expected to rise from $400 billion in 2015 to $2.1 trillion by 2019, per Juniper Research.

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