Data Matters: An Interview With Expedia’s Madelynn Brown

Data Matters: An Interview with Expedia’s Madelynn Brown

On August 16, Expedia Product Manager Madelynn Brown sat down with MessageGears CEO Roger Barnette for a Q&A style webinar to discuss the online travel giant’s email marketing strategy and data challenges that they face to meet continuously rising customer expectations for their interactions with brands. At very large organizations like Expedia, Madelynn’s role is critical if they’re going to be able to reach their customers with the right content at the right time. If you missed the interview, you can listen to it here. Here are some of the highlights.

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7 Behavior-Triggered Emails Every Marketer Should Be Sending

7 Behavior-Triggered Emails Every Marketer Should Be Sending

Email marketing is a dialogue.

A conversation between one brand and one consumer.

It is a conversation which can seem a bit one-sided at times but is a conversation nonetheless. And, in almost every case, the onus of keeping the conversation going falls squarely upon the shoulders of the brand.

But who wants to have a conversation with someone who doesn’t listen?

Nobody.

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