Atlanta, GA (July 21, 2017) — MessageGears has announced that it has raised $2.75 million in additional funding to further accelerate its penetration in the enterprise end of the $5 billion email marketing space. The investment was led by MessageGears’ existing investors Covalent Interests and Hallett Capital. The funds will be used to accelerate product development, marketing, and sales.
MessageGears is an email service provider that enables leading enterprise companies to send dynamic, high-volume marketing messages. Its unique hybrid-cloud platform was designed to overcome the inherent limitations of marketing cloud email systems. The customer data of large B2C marketers typically lives in-house behind a firewall, yet legacy marketing cloud email platforms require that data be replicated and synched to their systems which is expensive to maintain and slow to update. In response, MessageGears developed a hybrid-cloud platform that lives partially behind a company’s firewall, allowing marketers to tap into their data without needing to map, sync, and store any of it in a marketing cloud. Message rendering and delivery then takes place in MessageGears’ cloud system for maximum efficiency and scalability.
“The traditional marketing cloud solutions are very popular and work really well for small and medium-sized businesses, but when you reach the enterprise level as a B2C marketer your email marketing becomes significantly more challenging,” said Roger Barnette, CEO of MessageGears. “MessageGears is solely focused on serving the unique needs of enterprise marketers who want live access to all of their customer data at all times so they can engage with customers in real-time throughout each step of the customer journey.”
MessageGears works almost exclusively with large business-to-consumer (B2C) companies, including Expedia, Orbitz Worldwide, Chick-fil-A, AmTrust, and Runkeeper, delivering billions of messages per month on their behalf. The company has experienced rapid growth over the past several years and has seen its revenues increase 50% year-to-date. MessageGears has more than doubled its staff in the past six months to a total of 35 employees and moved in April to a 12,000-square-foot office at 191 Peachtree in Atlanta to accommodate its continued expansion. This growth has been triggered by an increase in demand for an alternative email marketing solution that meets the specific needs of large B2C marketers. The company also recently brought Roger Barnette on board to serve as CEO.