MessageGears’ hybrid technology provides Expedia.com with the power and security of on-premises software combined with the efficiency and scalability of cloud delivery.
December 14, 2015 (Atlanta) – Expedia.com®, one of the world’s leading travel companies, has selected MessageGears to serve as one of its enterprise email marketing solutions. Expedia plans to implement the MessageGears hybrid email marketing solution throughout many of the brands in its extensive portfolio.
With MessageGears’ hybrid email marketing solution, Expedia does not have to replicate data and send it to the cloud. Instead, Expedia is able to access the most up-to-date data from the company’s secure, internal database, while making use of the cloud to handle resource-heavy tasks, such as message rendering and delivery without having to replicate, sync, or store data in the cloud. The end result is more personalized, relevant, and efficient messaging using the freshest data available from consumer touch points.
“MessageGears provides us with unique benefits, including real-time access to our customer data from a centralized database. This allows us to increase the personalization and relevancy of our communication with our customers,” said Scott Grove, Sr. Director of Technology at Expedia.com. “In addition, MessageGears helps us achieve consistency across our email marketing platforms so we can maintain an up-to-date global view of customer engagement.”
“The volume of messages Expedia sends means the company has some of the industry’s most demanding requirements when it comes to email marketing and customer data management. The MessageGears team helped Expedia meet these challenges head-on, enhancing the company’s ability to send timely and relevant messages,” said Dan Roy, CEO of MessageGears.
Through working with enterprise clients, such as Expedia, MessageGears has experienced explosive growth. The company’s email volume has quadrupled since 2014, while still maintaining industry leading uptime. Current MessageGears clients include ClickDimensions, Music Today, PGi, Pursuant Health, Right On Interactive, Runkeeper, and Sabre Travel Network. MessageGears expects monthly message volume to exceed 2 billion by the end of 2016.
MessageGears is the first and only email marketing service to combine the power and security of on-premises software with the efficiency and scalability of cloud delivery. MessageGears’ unique hybrid architecture provides an extraordinary combination of data integration, data security, and cost-savings for Fortune 500 companies and data-savvy marketers around the world. MessageGears has been recognized by The Relevancy Group for its innovative design, customer support, and infrastructure stability and is also a recipient of a Silver Stevie® Award in the Most Innovative Company of the Year (Up to 100 Employees). In addition, MessageGears was named a Top 20 Most Promising Digital Marketing Solution Provider of 2015 by CIOReview. Founded in 2010, MessageGears is based in Atlanta, Georgia. For more information please visit www.messagegears.com.
Expedia.com is one of the world’s largest full service travel sites*, helping millions of travelers per month easily plan and book travel. Expedia.com (https://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology and the widest selection of top vacation destinations, cheap tickets, hotel deals, car rentals, destination weddings, cruise deals and in-destination activities, attractions, services and travel apps. With the Expedia® Best Price Guarantee, Expedia.com customers can get the best rates available online for all types of travel.
Expedia, Expedia.com, Expedia Rewards, Find Yours, Vacation Deprivation and the Airplane logo are either trademarks or registered trademarks of Expedia, Inc. in the U.S. and/or other countries. Other product and company names mentioned herein may be the property of their respective owners © 2015 Expedia, Inc. All rights reserved. CST # 2029030-50
1Based on a comparison of other full-service online travel agencies, defined as those providing booking and services related to air, hotel, cruise, car and activities to a global customer base. Data based on comScore Media Metrix for Expedia, Inc. Sites, Worldwide, Average Monthly Unique Visitors, Oct ’12-Sept ’13.
Web site: https://www.expedia.com/