“It’s Thursday. We send our main marketing emails on Thursdays. So it has been on every Thursday of every week since the dawn of time. And so shall it be unto infinity.” Sound familiar? For many companies, sending out regularly scheduled marketing emails has become an indispensable part of their digital marketing strategy. And for… Read more »

Every marketer has faced challenges when creating what they hope to be successful email programs. For those working in highly regulated industries such as banking, those challenges can often seem like mission impossible. The many and changing regulations that govern banks apply fully to their marketing departments. And while email marketers have been able to… Read more »

To be successful in today’s marketplace, marketers need to understand and adapt to their customer’s journey. Customers are likely just one device away, and yet their path down the sales funnel is neither linear nor direct. They experience cues and communications on multiple devices and channels and respond in an equally diverse manner. Despite this… Read more »

Recently, the hype surrounding the “Internet of Things” has reached an all-time high. Among enterprise businesses, this has driven and inspired serious concerns over security – this Gartner report’s headline says it all: “It’s Time to Isolate Your Services from the Internet Cesspool.” Most attacks originate from the public internet, and the more devices that… Read more »

The quest for greater personalization in email and digital marketing continues to be a hot topic (and goal) of enterprise businesses. A few months ago, more than half (54%) of senior marketing executives surveyed in “Breaking Down the Barriers for Successful Enterprise Email Marketing” said that improving email personalization was their number one priority for… Read more »

As we move into 2017 marketing executives and departments are busy finalizing their strategic plans for the coming year. Their email marketing efforts are likely front and center as studies continue to show that email is the most dependable way to reach customers and has the highest return on investment. Still, much of email marketing… Read more »

“It’s the most wonderful time of the year,” says the popular Christmas song, and that goes double for business. The holiday season is filled with events and traditions that require gifts, products, and services that give the economy a healthy boost just in time for the new year. Email marketing plays a critical role in… Read more »

What’s driving the future of email? Who are the big players? What are the top strategies and technologies driving the market? These questions were front and center at the annual DMA &THEN conference last month in Los Angeles, where MessageGears’ leadership joined marketing leaders from Expedia and thousands of attendees, speakers, and exhibitors to explore… Read more »

MessageGears was proud to sponsor the inaugural OMMA Marketing Tech at Internet Week New York on May 18, 2016. The event focused on how marketers can aim technology at their main business objectives without being distracted by the newest, shiniest object on the market. Here are some highlights: Keynote: Marketing With A Retail Mindset Katie Bisbee,… Read more »